Accelerate Go-to-Market
Get the product to as many members as possible.
Ally With Providers
The older the members, the more likely that their providers play a role in helping them choose their insurer. Enable providers to share their trust in our product.
Partner With Brokers
The majority of healthcare products are sold through brokers. They can be very effective multipliers of brand value, so equip them to spread the word on the product.
Educate Prospective Member
Healthcare is a consultative sales process, so make it as simple and convenient as possible for members to understand the product, on all channels.
Get The Brand Word Out
By going directly to prospective members, raise awareness of the product, and build the trust necessary to sell a healthcare product.
Enable Brokers
Recruit, engage and enable brokers to pitch and sell Oscar.
Recruit Brokers
The best brokers bring with them an influential position in their member segment. Find them and recruit them to pitch the product.
Enable Brokers to Manage Members Well
Brokers often help members navigate the healthcare system, not just the sales process. Enable them to use our tools to manage service.
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Status: Pilot / Prototype
In healthcare, answers are often spread across a range of difference sources including EOCs, SOBs, and other semi-structured or unstructured PDFs that health plans regularly publish. With LLMs, it is now possible to piece together answers from the information contained in these documents and to generate conversational answers when brokers call in with questions. We’ve prototyped making these answers available in our broker portal.
Engage Brokers
Get brokers to guide their members’ utilization of our product and of healthcare, for example, by getting them to drive members to engage digitally.
Pay Brokers
Build trust with brokers by paying them correctly and on time.
Grow Membership
Get members into our products in line with our business strategy.
Enroll & Renew Members
Through all channels, from state and federal exchanges to direct sales, enroll members, and get them to renew.
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Status: Pilot / Prototype
As a health plan that operates under the Affordable Care Act, we receive reams of data from state and federal exchanges for members when they enroll. While these files follow predictable formats they sometimes contain data anomalies, gaps, or inaccuracies that can impact downstream processes. We’ve prototyped using GPT to automatically detect (and suggest corrections for) errors in eligibility data.